The 100k Goal
Help us put $100k back into the hands of women-founded small business.
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Products from
Help us put $100k back into the hands of women-founded small business.
Honest, fair pricing that respects your wallet and the Shopkeeper's time.
100% human-designed—every item is conceptualized with care by real people.
Say hello to the East Coast Mock Neck 🌊🐚
This one is close to my heart. The oyster pattern filling every letter? Hand designed by me, inspired by the coastline that never really leaves you. It's the kind of detail you'll notice every time you reach for it, and probably get asked about too.
Made from a soft French terry 100% cotton blend, it hits that sweet spot between cozy and put-together. The mock neck sits just right, not too tight, not too floppy, and the weight feels substantial without being heavy. The kind of thing you'll reach for on the boat, at the bonfire, and every low-key moment in between.
The 42° embroidered on the cuff marks the latitude where this was dreamed up. A little piece of where it all started. 🧭
Model is 5'7" and wearing a size L/XL. For a try on video, visit: https://www.tiktok.com/@localgirldesign/video/7661980947998395662
Details:
More than a marketplace a commitment to quality, community, and conscious commerce.
Nothing Mass-Produced
No drop-shipping. Every item is conceptualized with care by real people—not bots—with stories you can actually read and trust.
Fair & Transparent
No inflated markups. No hidden seller fees. Just honest prices that support the maker and deliver real value to you. When you shop Genny, your money goes where it should.
Best-Sellers
Birthday Gifts
Gifts for Her
Jewelry
Handmade gifts for the women in your life, from the women who made them.
Shop All
Earrings, rings, necklaces — nothing mass-produced.
Shop All
What makes this special?
100% French Terry cotton
100% French Terry cotton
Care Instructions
listed on tag
listed on tag
Ring the bell for good mail.
neighborly updates, first dibs on new goods, and a peek behind the counter—straight to your inbox.