There's a reason you remember the general store in your hometown. The bell over the door. The owner who knew your name. The shelves stocked with things made by people just down the road.
That wasn't just nostalgia. It was a better way to shop, where every item had a person behind it and every purchase kept your neighbors in business.
That's why we built Genny: New England's general store, stocked entirely with goods from women-owned small businesses. It’s a place to discover something special and feel good about supporting the people behind it.
The door's open. Come on in.
- Cara Loffredo, Founder of Genny & Co-Founder of Boston Women's Market
We don’t do mass-produced or drop-shipped goods. Genny is for the makers and doers. No AI "handmade" here.
No hidden charges. No pay-to-play promotion schemes. We keep fees simple and fair so your business can grow.
We favor quality over quantity, reusable over wasteful, and story-rich over trend-chasing.
Every purchase helps build a fairer, more human-centered way to shop online.
We don’t overfill our shelves or crowd product categories. Why? Because we’re committed to keeping a healthy balance between sellers and shoppers—so your goods actually get discovered, appreciated, and sold.
