"Genny is inspired by those quirky, cozy general stores (Genny ... general store) we all used to visit as a kid growing up in New England — the ones with creaky floors, handwritten signs, and shopkeepers who knew everyone’s name (minus the questionable candy). It’s a place to discover something special and feel good about supporting the people behind it.
Genny is the next chapter of Boston Women’s Market, born from our 2017 mission to uplift women-founded small businesses. As our community grew, we realized makers needed more than markets—they needed support, visibility, and a fairer place to sell."
- Cara Loffredo, Founder of Genny & Co-Founder of Boston Women's Market
We don’t do mass-produced or drop-shipped goods. Genny is for the makers and doers. No AI "handmade" here.
No hidden charges. No pay-to-play promotion schemes. We keep fees simple and fair so your business can grow.
We favor quality over quantity, reusable over wasteful, and story-rich over trend-chasing.
Every purchase helps build a fairer, more human-centered way to shop online.
We don’t overfill our shelves or crowd product categories. Why? Because we’re committed to keeping a healthy balance between sellers and shoppers—so your goods actually get discovered, appreciated, and sold.
