Genny is the next chapter of Boston Women’s Market, born from our 2017 mission to uplift women-founded small businesses. As our community grew, we realized makers needed more than markets—they needed support, visibility, and a fairer place to sell.
So we built Genny: a curated online general store where women makers shine. With transparent commissions, no surprise fees, and zero pressure to pay for ads, it’s a marketplace that puts people before algorithms.
We created Genny for the women who pour their hearts into what they make—and for shoppers who want to support them, meaningfully.
At Genny, we celebrate creativity in all its forms. We welcome women and gender-expansive founders who are building small businesses with purpose — whether they craft by hand, curate vintage treasures, or bring a big idea to life through thoughtful collaboration.
Vendors belong here if they:
Every order goes directly to the vendor who made your item. We also keep fees fair and transparent so more money stays in the hands of the makers.
At Genny, community isn’t just a buzzword — it’s the heart of everything we do. That’s why we donate every single month to two incredible nonprofits doing essential work right here in Greater Boston, Big Sister Boston and The Greater Boston Food Bank.
Shipping of your Genny orders is managed directly by the Shopkeeper(s) you order from. Each Shopkeeper has their own Shipping Schedule and policies. Be sure to read their policies before placing your order. They are located on each of the Shopkeeper's product pages and on the Shopkeeper's Storefront.
Snag free USPS Standard Ground Advantage Shipping when your order's subtotal is $85+ (per recipient address, post-discounts.)
A Customer's shipping cost is based on the total weight of goods in their cart, per recipient address, and the orders shipping destination.
Customer's can choose from the following Shipping Methods:
Each Shopkeeper has their own Returns/Exchange policies. Be sure to read their policies before placing your order. They are located on each of the Shopkeeper's product pages and on the Shopkeeper's Storefront.
Personalized goods and shipping costs are non-refundable.
But before you send that Request ... we'd love to offer a gentle reframe. Every item on Genny is handmade by a real woman — a maker, an artist, a small business owner who poured real time, skill, and care into what you ordered. These aren't mass-produced goods sitting in a warehouse. They're one-of-a-kind pieces made by hand, often just for you.
Last updated: August 19, 2026
Welcome to Genny! We're a community-powered marketplace for handmade, small-batch goods made with heart and hustle. We're here to celebrate the creativity of local makers and help you share your work with the world. To make sure we all stay true to that mission, we've laid out the following guidelines.
PART ONE — HOUSE RULES
Genny celebrates creativity in all its forms. We welcome women and gender-expansive founders who are building small businesses with purpose — whether you're crafting by hand, curating vintage treasures, or bringing a big idea to life through thoughtful collaboration.
You belong here if:
Handmade means made by you or your small team (family members, employees, creative partners) right here in the United States. You must play an active role in designing, creating, or assembling your products. Whether you work in a home studio or a community maker space, your personal touch should be at the heart of every piece.
We welcome:
We do not allow:
Due to the regulations of our payment processor, the following are strictly prohibited on Genny:
Genny keeps things PG-13 while still celebrating artistic freedom:
Digital art, templates, and patterns are welcome as long as they're your original work. Clearly state in your listing that no physical product will be shipped. If you are found to be selling AI-generated artwork, your shop will be immediately disabled and your products taken offline.
We do not allow AI-generated artwork or templates. Every visual item sold on Genny must be rooted in human creativity. That means:
This is core to what Genny stands for. Our shoppers come here specifically because a real human made what they're buying.
You may sell printed versions of your own original artwork or photography. If using a professional print lab, it must be US-based and disclosed in your listing. Please include details like paper type and ink used. Bonus points for showing the original!
We allow shelf-stable, handmade consumables including:
We do not allow:
You must follow all applicable health and safety laws for your products.
Allowed:
Not allowed:
Allowed with proper sourcing and ethical practices. Listings must comply with applicable laws including the Fur Products Labeling Act and Endangered Species Act.
Not allowed:
Custom memorial items made with cremains are allowed. Must follow USPS Priority Express shipping rules and clearly explain the process to buyers in your listing.
Allowed if the main component is handmade by you. Ask yourself: if you removed the handmade element, would the kit still feel sellable on its own? If yes, it's not eligible. No curated-only or purely resale kits — every kit must include something you personally made.
Totally fine — just be transparent. Disclose what types of items might be included, the approximate quantity, and include a sample image.
We do not allow the sale of creative services including but not limited to:
Want to donate a portion of your sales to charity? We love that. Just be clear in your listing:
By opening a storefront on Genny, you agree that all product listings, photography, text, and designs are either originally created by you or used with proper authorization or license. You may not list or display any content that infringes a third party's copyright, trademark, or patent rights.
Genny's role:
We operate as a neutral, third-party marketplace. We do not pre-approve individual seller listings and we do not obtain licenses on behalf of sellers. You are solely responsible for ensuring you have the rights to everything you post.
Reporting infringement:
If you're a rights holder and believe a listing on Genny infringes your intellectual property, please contact us at hello@shopgenny.com with:
Our response process:
Upon receiving a valid notice, we will promptly remove or disable access to the reported listing and notify the affected seller. Sellers who believe a listing was removed in error may submit a counter-notice; reinstatement will follow the timelines described in our Terms & Conditions unless the rights holder pursues formal legal action.
Repeat infringers:
Sellers who receive multiple substantiated infringement complaints may have their listings removed and their store suspended or permanently closed.
Genny's own brand:
Genny's name, logo, and site content are our intellectual property and may not be copied or used without our permission.
By listing your work on Genny, you give us permission to feature your images and descriptions in our marketing efforts — across social media, email, paid advertising, and press. We will always credit you properly.
PART TWO — SHOPKEEPER POLICIES
When you receive an order, you are responsible for packaging it securely and shipping it using the USPS label generated through your Shopkeeper Dashboard. Genny covers the cost of shipping labels — you do not purchase postage separately.
If you are unable to fulfill an order due to an unexpected circumstance, contact us immediately at hello@shopgenny.com. Do not leave an order unfulfilled without communicating with the Genny team first.
As a Shopkeeper on Genny, you are responsible for setting your own returns and exchange policy. Your policy must be clearly stated on each of your product pages and on your Shopkeeper Storefront. Please make sure it is accurate and up to date before your storefront goes live.
The following applies across all Genny orders regardless of individual Shopkeeper policy:
When a customer submits a Return or Exchange Request through their Genny Account, you will be notified. Genny aims to respond to all Requests within 4 business days. You will be expected to honor your stated policy and communicate promptly with both the customer and the Genny team throughout the process.
A note worth keeping in mind: our customers are reminded before every request that every item on Genny is handmade by a real maker — and that these aren't mass-produced goods. We set that expectation on your behalf so that returns come from a place of understanding, not frustration.
A chargeback occurs when a customer disputes a charge directly with their bank or credit card provider. In the event of a chargeback on your order:
The best protection against chargebacks is accurate product descriptions, prompt communication, and thorough fulfillment. Shopkeepers with a pattern of chargebacks may be subject to account review.
You must connect a valid payout method before your storefront goes live. Genny cannot issue payments to Shopkeepers without a connected payout account.
Payout amounts reflect your product subtotal after Genny's 6% commission is deducted. Commission is never applied to shipping or tax. Payment processing fees are absorbed by Genny and will not appear as a deduction from your earnings.
Payouts will automatically occur via your connected Payout method after an order is fulfilled and shipped from your Shopkeeper Dashboard.
Genny partners with USPS for all shipping. Shipping labels are generated through your Shopkeeper Dashboard at the time of fulfillment. You are responsible for selecting the correct shipping method matching the customer's chosen service at checkout — Ground Advantage, Priority Mail, or Priority Mail Express.
Customers receive free USPS Ground Advantage shipping on orders over $85 to the same address. This cost is absorbed by Genny and will not be deducted from your payout.
Shopkeepers may not currently ship internationally or offer their own shipping promotions. All orders are fulfilled within the United States only.
Genny will run seasonal campaigns, curated collections, and marketing moments throughout the year. Participation in any promotional campaign is always opt-in — you will never be automatically enrolled in a discount or sale without your consent.
You retain full control over your product pricing at all times. Genny will never require you to discount your products.
The one exception is shipping promotions. Genny may periodically offer free or discounted shipping to customers as a marketplace-wide initiative. These promotions are managed and absorbed by Genny and will not affect your product payout.
When promotional opportunities arise, Shopkeepers will be notified in advance with enough lead time to plan inventory and participation accordingly.
Genny reserves the right to suspend or permanently close a Shopkeeper account under the following circumstances:
In the event of a suspension, Genny will notify the Shopkeeper and provide an opportunity to respond before a final decision is made, except in cases of fraud or severe policy violation where immediate action is required.
Any outstanding payouts owed to a Shopkeeper at the time of account closure will be processed according to our standard payout schedule, minus any amounts owed to Genny for chargebacks, returns, or outstanding fees.
Questions about any of these policies? Reach out at hello@shopgenny.com — we're here to help.
At Genny, we’re committed to keeping a healthy balance between sellers and shoppers—so your goods actually get discovered, appreciated, and sold.
Learn about becoming a Genny Shopkeeper >
If we are at waitlist capacity: Simply add yourself to our waitlist by filling out the waitlist form! We'll be in touch when a Shopkeeper spot opens up in your product category. This may take a few days to a few weeks and varies based on your product type.
Ready to sell your goods at Genny? Check out our house-rules to make sure you're business is a good fit before applying. YOU BELONG HERE IF:
You call New England home (CT, MA, VT, NH, ME, RI).
You identify as a woman business owner.
You make, design, or curate your products with intention.
You’ve conceptualized your own brand and product line with heavy involvement and personalization, even if others help you produce it.
You breathe new life into existing goods — think vintage finds, upcycled pieces, and reimagined fashion.
You’re a passionate small business owner with a story to tell.
Right now, you cannot import your products from an existing shop, like Etsy or Squarespace. But we're working on rolling out that functionality soon, so stay tuned!
Membership fee:
No Set-up Fee: There is no fee to open your shop, just get started!
Etsy charges a $29 set-up fee to open a shop
Commission rate: 6% on product price only
Etsy charges 6.5% commission on product + shipping
Unlimited Product listings: No extra fee or renewal charge
Etsy charges listing renewal fees
Payment Processing Fee: Genny covers it
Etsy charges sellers 3% + $0.25
Shipping Fees: We buy the shipping label for you
No worrying if you’re losing money on postage
Absolutely. Genny is all about expanding your reach — you can sell on multiple platforms without exclusivity.
Vendors handle their own orders and shipping via the Genny Shopkeeper Dashboard. You'll be notified when you make a sale via email and can ship directly to the customer.
Learn more about managing your orders and Shopkeeper account >
Genny is serious about security. Via your Shopkeeper Dashboard, you'll be able to connect directly to your Stripe or Paypal Business account to accept Payouts from Genny sales.
Learn more about managing your orders and Shopkeeper account >
All order shipping is managed via your Shopkeeper Dashboard. You'll be able to generate an order's shipping label and download for print right from your Dashboard!
Genny buys the shipping label and postage for you, so you don't have to worry about that. You’ll see the shipping charge listed in your order summary, but it won’t be included in your payout — because Genny pays for your postage.
Learn more about managing your orders and Shopkeeper account >
As a multi-vendor marketplace, Genny is required by law in most U.S. states to collect and remit sales tax on behalf of our sellers. That means you don’t need to worry about calculating or sending in sales tax for orders placed through the platform — we take care of that for you.
When a customer places an order, Genny automatically calculates the appropriate sales tax based on their shipping address and submits it to the state, as required by law. This ensures you're compliant and allows you to focus on what you do best: creating, curating, and growing your business.
You’ll see the sales tax listed in your order summary, but it won’t be included in your payout — because Genny remits it directly.
If you sell outside of Genny (like in-person markets or on your own site), you’re still responsible for collecting and remitting sales tax for those sales.
