Adding A Product

Now the fun part! It's time to add your Products to your Genny Shop. Here are the essential steps to creating a beautiful and compelling Product page! Note: you will not be able to add Products until your Shop Profile is completed.

1. Login to your Genny Shopkeep Dashboard > My Products > Manage Products > Add Products.
   
   
   
   
2. Here is the Essential Product Information you will need to complete:

• Product Type: Choose if your product is physical (needs to be shipped) or Digital (needs to be downloaded)
  
  
• Product Name: Make it clear and concise
  
  
• Product Collection: Choose One Collection. This is the main collection where your product lives ; Ex: Jewelry
  
  
• Description: We recommend a Product description of between 4-10 sentences long. Don't make it a huge paragraph, you will overwhelm the reader! Want more tips on writing a great Product Description? Check out our article, "What Makes a Great Product Description?"
  
  
• Product Tags: Assign Multiple Tags to your product, Ex: Earrings, Gifts For Her, Birthday. Applying multiple Tags to your Product will ensure your product gets more visibility throughout the Shop!
  
  
• Shipping Details: Be sure to enter accurate weights for your products. This will influence the cost of shipping for your customer.
  
  
• Pricing Details: If you're selling your product at full-price, simply input the cost in the "Price" field. If you'd like to put an item on sale, put the lower Sale Price in the "Price" field and the greater original product price in the "Compare at Price" field.
  
  
  
• Track Product Inventory: We recommend Tracking Inventory for Physical Products. That way a customer cannot purchase it if it sells out.
  
  
• Add & Manage Product Variants: You will be able to edit the Price, Inventory, Weight and Image associated with each Variant you create AFTER saving your product. Click the “...” that will appear next to each Variant.
  
  
• Cost Price: Optional, but insightful. What is Cost Price? It’s the base cost you spent to make or acquire the product. This is before any markup for profit or additional expenses.
  
  Example: A Pair of Earrings cost you $5 in Materials to make. This is your Cost Price. You are selling the earrings for $20. This is your Gross Profit. You Profit Margin is then 75%. If your Profit Margin is too low, then it’s an indicator that the product may be too expense to make, or that you need to increase the sale price.
  
  
• Personalize Your Product: This is your opportunity to tell the customer why your business and product are special! These Details will automatically display on your Product page and can be unique for every product. Be sure to spell-check your information.
  
  
• Upload Product Photos and Video: Your product photos and videos are one of the most (if not the most) influential element of your product page. Here are some tips to make them shine:
  • We recommend uploading at least 3 images and/or videos of your product at different angles.
  • Consider featuring images and videos that illustrate how your product is made or why it’s special.
  • We will be using a Square orientation to display Product Images and Videos across the site.
  • To have your products and Shop Profile look their best, we recommend image and video dimensions of 1000 x 1000 px. Must be less than 15MB.
    
    
• Product Meta Data Details: A meta description is a short summary of your product that shows up in Google search results. It helps people quickly understand what your product is and why they might want to click on it. Think of it like a mini ad—just one or two sentences to catch someone’s attention and make them curious enough to learn more. 
  
  Example: Meta Title Vs. Product Name
  Product Name: Bumblebee T-Shirt
  Meta Title: Organic Cotton Silkscreen Bumblebee T-Shirt
  Example: Meta Description
  “Buzz into comfort! This adorable Bumblebee Kids T-Shirt is made from 100% organic cotton—soft, breathable, and perfect for little nature lovers.”

Watch the How-To Tutorial: Add A New Product