If you’ve ever set up a table at Boston Women’s Market, then you’re already part of our family. We’ve stood beside you in the rain, shared coffee-fueled mornings, and cheered you on as your business blossomed. We’ve listened to your stories—your wins, your challenges, and your hopes for what’s next.
And that’s exactly why we created Genny—an online marketplace inspired by years of conversations with you. After hearing so many of you say you needed more support to grow your ecommerce presence, we rolled up our sleeves and built something new: a cozy, curated digital space made just for women and non-binary makers across New England.
We don’t do mass-produced or drop-shipped goods. Genny is for the makers and doers. No AI "handmade" here.
No hidden charges. No pay-to-play promotion schemes. We keep fees simple and fair so your business can grow.
We favor quality over quantity, reusable over wasteful, and story-rich over trend-chasing.
Every purchase helps build a fairer, more human-centered way to shop online.
As a member of our BWM family, you’re in the express line. We’re offering priority onboarding exclusively to our trusted vendors before we open the doors wider. Why? Because we know you, we believe in you, and we built this with you in mind.
We will not be overfilling our shelves or crowd product categories. That means we’re intentional about how many makers we onboard and in what categories. We’re committed to keeping a healthy balance between sellers and shoppers—so your goods actually get discovered, appreciated, and most importantly, sold.
