We’re saving you a seat at the counter.
Want to be one of the first Shopkeepers at Genny? Sign up to get early access when applications open. No pressure, no fees—just a head start on joining a marketplace made for makers like you.
Welcome to Genny
Think of Genny as your modern-day general store, sans the questionable stale candy. Genny was built to celebrate and support women-founded and independent brands — helping you shop local, shop small, and find gifts (for yourself or someone else) that are as special as the people behind them.
We don’t do mass-produced or drop-shipped goods. Genny is for the makers and doers. No AI "handmade" here.
No hidden charges. No pay-to-play promotion schemes. We keep fees simple and fair so your business can grow.
From social spotlights to seasonal campaigns, we help shoppers discover and fall in love with your story.
Real Makers Deserve a Real Marketplace.
Real Makers Deserve a Real Marketplace.
Our Idea
Genny is an online general store built for real creators—not algorithms. If you’re a maker, artist, or creative soul with something special to share, you’re in the right place. Here, New England’s best small-batch and handmade goods shine—and sellers like you get the support, visibility, and community you actually deserve.
Our Idea
Genny is an online general store built for real creators—not algorithms. If you’re a maker, artist, or creative soul with something special to share, you’re in the right place. Here, New England’s best small-batch and handmade goods shine—and sellers like you get the support, visibility, and community you actually deserve.
Real Makers Deserve a Real Marketplace.
Our Start
It all started in 2017, when we founded Boston Women’s Market with a simple goal: to create space for women-founded small businesses to share their stories and sell their goods. As our community grew, so did our mission — and Genny is the next chapter. It’s our way of evolving, adapting, and finding new ways to uplift the creatives who inspire us every day.
Our Start
It all started in 2017, when we founded Boston Women’s Market with a simple goal: to create space for women-founded small businesses to share their stories and sell their goods. As our community grew, so did our mission — and Genny is the next chapter. It’s our way of evolving, adapting, and finding new ways to uplift the creatives who inspire us every day.
Real Makers Deserve a Real Marketplace.
Our Values
We created Genny to give makers, artists, and small biz dreamers a better way to grow. Our vendor community needed more than just a place to sell — they needed support, visibility, and fair treatment. So we built a marketplace that puts them first. That means affordable vendor fees, no surprise costs, and zero pressure to pay for ads just to be seen. We’re not here to squeeze — we’re here to support.
Our Values
We created Genny to give makers, artists, and small biz dreamers a better way to grow. Our vendor community needed more than just a place to sell — they needed support, visibility, and fair treatment. So we built a marketplace that puts them first. That means affordable vendor fees, no surprise costs, and zero pressure to pay for ads just to be seen. We’re not here to squeeze — we’re here to support.
Real Makers Deserve a Real Marketplace.
Our Promise
How will your purchase support small businesses? Every order goes directly to the vendor who made your item. We also keep fees fair and transparent so more money stays in the hands of the makers
Our Promise
How will your purchase support small businesses? Every order goes directly to the vendor who made your item. We also keep fees fair and transparent so more money stays in the hands of the makers
Who Can Sell On Genny?
We welcome U.S.-based Shopkeepers who:
Make, design, or curate your products with intention.
Call New England their home-base (MA, RI, VT, ME, CT, NH).
Identify as a woman business owner.